How to Use Blogging to Outrank Your Competition

Blogging isn’t dead. Far from it. But how do you make sure your efforts aren’t all for nothing with Google constantly changing its algorithms and favoring giant websites?

In this blog, I’ll show you how to use quality content creation, savvy link building tactics, and more, to get ahead of your competition. 

That means more traffic to your site, which can translate to more sales and, ultimately, more revenue.

Accelerating your blogging strategy to rank in the SERPs

As the CEO of uSERP, I’ve worked with 350+ brands. And what I’ve found during this time is that ranking in the SERPs depends on just a few key factors. 

Contrary to “content is king” statements, It’s more than just producing high-quality content…

When optimizing your content for search, you want to consider: 

• The type of content that’s relevant to your niche
• The number of years you’ve been in business
• The level of competition in your industry
• The types of customers you’re targeting
• Your domain authority (DR, DA, AS, etc)
• Your relative SEO strength compared to competition 
• Payback Period: timeframe you need to see ROI from SEO

1. Content velocity vs. specificity

“Content is king” isn’t a great statement. Yes, you need content to rank and drive leads/sales. But just publishing doesn’t guarantee results.

Not when publishing is as commoditized and crowded as it is today. 

The key in content production in a modern, competitive SEO world is content velocity vs specificity, and knowing when to pull each of those two levers. 

We’re first going to focus on content velocity. Think of velocity in terms of physics. It represents how quickly and in which direction an object is moving.

Now, think of it in terms of content. Content velocity is how often and how quickly you create blog posts related to your business, industry, niche, or product. It represents how many pieces of content you’re publishing on a daily, weekly, or monthly basis. 

Depending on the stage your business is at within SEO, what lever you pull changes.

For example, if you’re a new site, publishing very little content and getting hyper specific is not a good idea. 

Why?

You are publishing too slow. You don’t know what Google is going to rank you for. You need to move fast to move slow. 

Posting a lot of content quickly is great for new sites. It allows them to test out what works and what doesn’t work. It’s like throwing spaghetti at a wall to see what sticks. This method will help you determine your content strategy going forward. 

Now, let’s look at specificity. This is the type of content you’re sharing and how deep you tackle a given niche. It might be tempting to go out there and start creating content for every topic related to your industry. But if you’re a business that’s already established in your niche, it’s best to focus on a few topics where you already know you have good traction.